Yesterday in NYC, Diddy celebrated his new Times Square billboard for his new frangrance, "I Am King". This marks the mogul's second Times Square billboard and third fragrance by Sean John. (The first two were "Unforgivable" for men and "Unforgivable Black" for women.) His billboard will also appear on LA's Sunset Boulevard as well as "marquis billboard locations in New York, Los Angeles and Miami."
The billboard features Diddy in a white dinner tuxedo sporting a very Bond-esque look. He believes that it's time for a Black bond. Apparently, Jamie Foxx believes the same.
Check out Diddy's latest video blog and the movie (commercial) for "I Am King".
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